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BIIC supports education through sport: A transformative holiday camp for children

BIIC supports education through sport: A transformative holiday camp for children

By supporting the EYA center's summer sports camp, the BIIC encourages children's development and promotes education through sport. Thanks to the BIIC's support for this initiative, a bus was made available, allowing each child to participate in three sessions per week over a six-week period. This essential logistical support ensured access to sport for all, without transportation constraints. Furthermore, this program benefited from exceptional support, with the presence of eight European coaches who were involved during these summer holidays. Their international expertise brought a new dimension to the young people's learning.
Thanks to our support, each child received a jersey bearing the brand's logo at the start of the camp. These jerseys, worn with pride not only during the camp but also during current training sessions in 2025, demonstrate the lasting impact of this collaboration on the motivation and sense of belonging of the young athletes. This summer camp once again demonstrated the importance of sport as a tool for education, discipline, and social cohesion.
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