The Cotonou "Be The Best" Marathon is a major event in the city's sports calendar, bringing together runners from all walks of life, from professionals to amateurs, in a festive and competitive setting. Organized by the NGO BE THE BEST, this event aims to promote physical activity, strengthen community ties, and raise Cotonou's profile internationally. By supporting this initiative, the BIIC demonstrates its commitment to promoting physical activity, strengthening community ties, and inclusion.